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Monday, April 23, 2012

Arbuckles' Ariosa Coffee, the Starbucks of Texas Cattle Drives


During this year's spring break, I went to the George Ranch Historical Park south of Richmond and videoed some of the special programs they presented to visitors.  (I posted several videos last week.)  

This week I made an 8-minute video about the fascinating story of Arbuckles' Ariosa Coffee.  As the interpreter explains it, Arbuckles could be considered the Starbucks of cattle drives.  They found a way to keep the coffee fresh, plus they offered coupons and treats to their buyers.  There's nothing new under the sun.